Media RSS (MRSS)
Posted on 02. Sep, 2008 by Sajith M.R in webworld

You all are familiar with RSS feeds, and you know it’s importance in the current web world.
It has a structure like
<rss version=”2.0″ >
<channel>
<title>Your Title</title>
<link>http://www.yourdomain.com/</link>
<description>Your website details</description>
<item>
<title>First Item</title>
<link>http://www.url.com</link>
<description>Detaisl of that item</description>
<pubDate>Thursday 1st of January 1970 06:03:28 AM</pubDate>
</item>
</channel>
</rss>
But yahoo introduced new rss which includes media content and its details including video, audio, medium, bitrate, channel, duration, frame, adult, rating, keywords, category, thumbnails, url , width, height, credit , role etc
Its format sample is:
<media:content duration="180" medium="video" isDefault="true"><media:title>Art of Survival</media:title> <media:description>Very interesting funny video</media:description> <media:player url="http://www.amvizone.com/e/121980757950516" /> <media:thumbnail url="http://dolphinthumb.s3.amazonaws.com/121980757950516.jpg" height="240" width="320"/> </media:content>
We can insert this tag inside the item tag.
Using media rss you can insert embedded videos , audios, images inside an rss feed.
In normal rss we used RSS enclosure for inserting media content. But it has a lot of limitations. It is not sufficient for these much of informations.
<enclosure url="http://example.com/media.mp3"
length="123456789" type="audio/mpeg" />
For more about media rss visit: http://search.yahoo.com/mrss
I implemented this media rss in http://amvizone.com/feed



Eivind
Nov 10th, 2008
I don’t see any multimedia content in your feed. I only get links that I must click to end up at your site where the media is really played. Why do you say you have embedded the media?
I am trying to achieve the same thing, but I find it difficult to find working examples, and to test them.
Rahul Joshi
Mar 20th, 2009
Hi,
How can I create Media RSS feed? Do I need to write some code for that r there are some service providers for generating that feed?
shashank sharma
Mar 31st, 2009
hi,
yep! looks interesting…but how to create an MRSS feed? can a standard RSS be converted into MRSS (i mean by means of automation)? any help will be appreciated:-). Thanks in advance guys 8-).