You all are familiar with RSS feeds, and you know it’s importance in the current web world.

It has a structure like

<rss version=”2.0″ >

<channel>
<title>Your Title</title>
<link>http://www.yourdomain.com/</link>
<description>Your website details</description>
<item>

<title>First Item</title>
<link>http://www.url.com</link>
<description>Detaisl of that item</description>
<pubDate>Thursday 1st of January 1970 06:03:28 AM</pubDate>
</item>

</channel>

</rss>

But yahoo introduced new rss which includes media content and its details including video, audio, medium, bitrate, channel, duration, frame, adult, rating, keywords, category, thumbnails, url , width, height, credit , role etc

Its format sample is:

<media:content duration="180" medium="video" isDefault="true"><media:title>Art of Survival</media:title>

<media:description>Very interesting funny video</media:description>

<media:player url="http://www.amvizone.com/e/121980757950516" />

<media:thumbnail url="http://dolphinthumb.s3.amazonaws.com/121980757950516.jpg"

height="240" width="320"/>

</media:content>

We can insert this tag inside the item tag.

Using media rss you can insert embedded videos , audios, images inside an rss feed.

In normal rss we used  RSS enclosure for inserting media content. But it has a lot of limitations.  It is not sufficient for these much of informations.

<enclosure url="http://example.com/media.mp3" 

length="123456789" type="audio/mpeg" />

For more about media rss visit: http://search.yahoo.com/mrss

I implemented this media rss in http://amvizone.com/feed

Tags: content, enclosure, feed, media, mrss, rss, xml